As an initiative to bring ease & efficiency closer to every home in remote India & urban India - Polar decided to refresh brand connect with its consumers after 10 years - through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.
This professional campaign titled 'Iron, Geyser, Fan, Rice Cooker' was published in India in January, 2019. It was created for the brand: Polar, by ad agency: Monkey Wrench. This Print medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted almost 5 years ago.
Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas