ADVERTISING

Polar

#BuraNaBano

Agency: Monkey Wrench

Description

While the popular act of celebrating Holi with colours in India is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being's safety & not channelling our idea of a Holi celebration on to our furry friends.

This professional campaign titled '#BuraNaBano' was published in India in March, 2021. It was created for the brand: Polar, by ad agency: Monkey Wrench. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by Chakravarty: Madhura of Monkey Wrench Communications.

Credits

Advertising Agency: Monkey Wrench Communications, Kolkata, India
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
Dop: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan

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