Description
To encourage everyone to reach for a Magners on St. Patrick’s Day, the Irish Cider brand released 'Irish Cider', a series of OOH ads that at first glance look like the iconic Irish flag, however, a second look reveals beautiful macro photography of a freshly poured pint of Magners over ice. Because St. Paddy’s falls on a Tuesday this year, the brand wanted to give people a reason to put work on ice and go out to celebrate with Magners. The ads are running across Australia in OOH, DOOH and across Social Channels in the week leading up to St Patrick’s Day. Localized and contextual messaging will be revealed on the day.
This professional campaign titled 'Irish Cider' was published in Australia in March, 2026. It was created for the brand: Magners, by ad agency: Good Drinks Australia. This Digital, OOH Outdoor, and Static Images media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted about 2 hours ago.
Credits
Head of Creative: Chris Rowson
Designer: Garreth Bennett
Photographer: Duncan Wright
Assist / Digi Op: Thomas Earnshaw
Brand Manager: Mimi Crompton
Head of Marketing: Rebecca Lauchlan
General Manager / Head of Marketing & Sales: Mick McKeown
