OOH
Description
Magners has been crafting real Irish cider made from real Irish apples since 1935. This year they launched 'Real To Our Core' - a campaign that reminds us that life is better when we keep things real. The campaign consisted of posters, OOH, social assets, film and plenty of merch –– all celebrating the iconic Magners brown pint bottle. The posters highlight the use of real Irish apples by pairing them with the iconic bottle in playful compositions. One cleverly depicts a giant apple being poured out of a bottle which looks like a stem, another shows a sliced apple with pips that mimic bottles and one execution sees apples transformed into a Shamrock.
This professional campaign titled ''Real To Our Core'' was published in Australia in August, 2025. It was created for the brand: Magners, by ad agency: Good Drinks Australia. This Design, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks industry and contains 12 media assets. It was submitted 3 months ago.
Credits
Head of Creative: Chris Rowson
Designer/Illustrator: Chris Rowson
Animator: Seokmin Hong
Internal Agency: Good Drinks Australia
