Apples IRL
Best Served Real
Real Irish Gold
Refreshingly Real
Description
Magners has been crafting real Irish cider for over 90 years using the finest Irish apples – that’s why every bottle has a golden foil seal. This foil however, has become more than a signifier of quality, it's become a ritual that's part of the Magners experience, people can't help but peel it off. We brought this ritual to the billboards applying the gold foil to headlines that were a nod towards our real ingredients; Irish Apples and Irish heritage.
This professional campaign titled 'Real Irish Gold' was published in Australia in January, 2026. It was created for the brand: Magners, by ad agency: Good Drinks Australia. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 7 hours ago.
Credits
Internal Agency: Good Drinks Australia
Head of Creative: Chris Rowson
