iPhone Collector App


Expanding the digital reach of LEGO Minifigures from online to mobile. Mobile virtual collection concept taps into the physical blind-purchase collection concept! iTunes link.

This professional campaign titled 'iPhone Collector App' was published in Denmark in February, 2011. It was created for the brand: Lego, . This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: LEGO Digital Marketing, Denmark
Additional credits: QB9, Argentina


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