Invisible work
Description
According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development.
By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics.
This professional campaign titled 'Invisible Work' was published in Brazil in May, 2025. It was created for the brand: Instituto Nós Por Elas, by ad agency: Calia Comunicação. This Film, Integrated, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 16 days ago.
Credits
Agency: Calia
Client: Instituto Nós por Elas
Campaign: Invisible Work
Creative Direction: Geisa Lopes, Maurício Oliveira, and Alexandre Ferro
Creatives: Geisa Lopes, Maurício Oliveira, and Alexandre Ferro
Account Management: Adriana Mercadante, Samir Augusto
Media: Milena Lima, Mayko Chaves
Planning: Analuiza Kazniakowski, Isabel Aquino, and Liana Bonaccorsi
Digital Strategy: Lucas Mansur, Camila Batista, and Regina Arruda
Graphic Production and RTV: Marcos Araújo, Fernanda Machado, João Bosco, and Tamiris Monroe
Period: April/2025
Photographer: Marcos Lopes
Film Production Company: SANTERIA
Director: Rafael Damy
Assistant Director: Nicoly Cruvinel
Director of Photography: Edvaldo Raw
1st Assistant Director: Cauê Pereira
2nd Assistant Director: Karen Brandão
Executive Director: Edgard Soares
Client Services: Kamila Augusta and Luana Lauricella
Art Director: Virginia Recco
1st Assistant Camera: André Alves
Gaffer: Cristian Zinngraf
Key Grip: Rosivaldo J. de Almeida
Production Coordinator: Ana Paula Domingues
Coordination Assistants: Carol Borges and Mafê Simão
Head of Production: Ana Júlia Corrêa
Production Assistant: Arthur David
Casting Producer: Vivi Simões
Costume Producer: Carol Donato
Location Producer: Alê Rocha
Post-Production Coordinator: Alexandre Fernandes Pissarra
Coordination Assistants: Yasmin Gama Campos and Ygor D. Mathias
Editor and Motion Designer: Rafael Tschope
Colorist: Gabriel Camacho (Panoptico Filmes LTDA)
Finisher: Arthur Ribeiro Marin
Film Stabilization: jhowlimavfx
Audio Production Company: Lira Música
Client Services: Márcio Espinosa, Keila Felix
Production Coordinators: Matheus Ribeiro, Guto Colvara
Music Director: Duda Folmann
