Description
Leading independent agency Venables Bell + Partners has released “Invisible No More,” a thought-provoking film that sheds light on the continual rise of hate incidents against Asian American and Pacific Islander (AAPI) communities.
To honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May, VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities.
It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented?
This professional campaign titled 'Invisible No More' was published in United States in May, 2023. It was created for the brand: Stop AAPI Hate, by ad agency: Venables Bell & Partners. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Director of Corporate Engagement Ly Nguyen
Director of Communications Rose Lee
Communications Manager Yamuna Hopwood
Agency: Venables Bell + Partners
Founder, Chairman Paul Venables
Chief Creative Officer Will McGinness
Group Creative Director Che-Na Stephenson
Senior Art Director Diego Zelaya
Senior Copywriter Michael Ng
Chief Growth Officer Brittni Hutchins
Growth and Marketing Supervisor Jon Merlino
Head of Integrated Production Hilary Coate
Producer Lexi Alaga
Business Affairs Manager Christine Tom
Audio/Video Post Specialist Jason Bridges
Technical Director Jeff Saunders
Production: Ruffian
Director Zoe Neary
EP Robert Herman
Head of Production / Line Producer Sheila Eisenstein
Director of Photography Bryn McCashin
Art Director / Production Designer Nicolas Lepage
Key Painter & Make Up Artist Colin Comeau
Set Decoration Sandy Walker
Key Costumes Chieh Huang
Costumes Caroline Cheng
Service Company Means of Production in Vancouver
Editorial: Cut+Run
Editor Kamila Daurenova
Assistant Editor Eric Estevez
Managing Partner Michelle Eskin
Executive Producer Brian Stanley
Head of Production / Producer Kristen Jenkins
VFX & Finishing: Jogger
Creative Director Andy Brown
Flame Artist Jan Cilliers
Flame Artist Katrina Salicrup
Flame Artist Brendan Crockett
Head of Production / Producer Diana Cheng
Color: Trafik
Colorist Dimitri Zola
Producer Hugh Copeland
Managing Partner Robert Owens
Sound Design and Final Mix: Walker
Sound Designer and Mixer Chris Nungary
Producers: Danielle Soury, Stephanie Pigott, Sara Matarazzo
Original Music: Shimon Machida
