Heineken® Champions Cup Final Arrivals Billboard

Agency: Publicis Dublin


Heineken help Leinster superfan send a message to Stade Rochelais ahead of this weekend’s Heineken Champions Cup Final in Dublin.

Heineken believe the bigger the rivalry, the better the rugby. That’s never been truer than this weekend as Leinster Rugby take on reigning champions Stade Rochelais in the final of the Heineken® Champions Cup in the Aviva Stadium, Dublin.
After losing to La Rochelle in the final last year, Leinster will be doing everything in their power to get the win and secure their fifth Heineken cup. And so will their fans, it seems.

Heineken Ireland made superfan Colin Fennessy’s dream come true by helping him paint his cheeky message to La Rochelle Head Coach Ronan O’Gara (or ROG as he’s known locally) at scale in Ballyboughal Airfield, located right next to Dublin airport.

“Never too late to turn the plane around, ROG!” is big enough to be read from 30,000 ft and will be visible to all planes flying into Dublin on the La Rochelle flight path this weekend.

The message from Colin was picked up as part of Heineken’s Love Rivalry campaign where fans were invited to send cheeky voice messages to the opposing team on match day.

The mammoth message measures 15M X 10M and was created with *eco-friendly paint. The message is designed to be the first thing rugby fans see on their approach into Dublin city.

The Heineken® Champions Cup Final will take place on Saturday, May 20th in Dublin’s Aviva Stadium between five-star chasing Leinster Rugby and reigning champions Stade Rochelais.

@HeinekenIreland #HeinekenChampionsCup

This professional campaign titled 'Heineken® Champions Cup Final Arrivals Billboard' was published in Ireland in May, 2023. It was created for the brand: Heineken, by ad agency: Publicis Dublin. This campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 1 year ago by Doring: Nick of Publicis Dublin.



Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Global Communication Director: Daniela Iebba
Heineken® Ireland Marketing Director: Wojciech Bogusz
Heineken® Ireland Marketing Manager: Ronan Mc Cormack
Heineken® Ireland Brand Manager: Rachel Crawley
Heineken® Ireland Corporate Affairs Director: Avril Collins


Board Creative Director: Ger Roe
Creative Director: Peter Dobbyn
Senior Art Director: Nick Doring
Senior Account Director: Ruth Mc Cormack
Business Director: Sinead Dennis
Account manager: Sara Morrow
Account executive: Eoin Fedigan

Head of Production: Niamh Skelly
Production assistant: Me
Cinematography & Editing
Production: Gavin Kenny
Hannah Mc Glynn / Jordan Dempsey

Global Chief Creative Officer Publicis WW: Bruno Bertelli
International Co-ordination Creative Directors
Guy Lewis & Livio Gerosa
Global Account Director: Alice Galline
Strategy Director: James Moore
Global Business Director: Francesca Baldrighi

Eclipse Media
Folding waves

Tallon Dublin.

Michael Medvedi

Colin Fennessy


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