Sport Clips

"It's A Game Changer"

Agency: Preacher

It's A Game Changer

It's A Game Changer

It's A Game Changer


Sport Clips Haircuts, the leading haircutting franchise that lets men and boys get coiffed and pampered while watching sports, is launching a new brand platform, campaign and tagline, “It’s a Game Changer,” that re-positions haircuts as something men get to do instead of something they need to do. Created in partnership with independent creative agency Preacher, and directed by award-winning director/writer JJ Adler, ”It’s a Game Changer” finds humor in the fact that you can never truly have your cake and eat it too, unless, of course, you’re at Sport Clips.

This professional campaign titled '"It's A Game Changer"' was published in United States in May, 2023. It was created for the brand: Sport Clips, by ad agency: Preacher. This Film and Integrated media campaign is related to the Beauty, Retail Services, and Sports industries and contains 3 media assets. It was submitted about 1 year ago.


Client: Sport Clips
Chief Executive Officer: Edward Logan
Chief Marketing Officer: Martin Lee
Senior Director of Marketing: Danielle Linden
Marketing Coordinator: Joel Deeter

Technical Experts + Stylists: Sport Clips
Technical Expert: Aggie Kirby
Technical Expert: Tina LoPresti
Artistic Team: Carly Larsen
Stylist: Jacqueline Widtmann
Stylist: Rita Alicia

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Creative Director (AD): Kellyn Blount
Executive Creative Director (CW): Greg Hunter
Associate Creative Director (AD): Elliot Eliash
Associate Creative Director (CW): Chris Vandersall
Art Director: Will McLeod
Copywriter: Sydney “Syd” Solis
Designer: Jenna Krackenberger
Group Brand Director: Heath Tavrides
Associate Brand Director: Taylor Jansen
Head of Strategy: Marika Wiggan
Strategy Director: Eugene Lin
Junior Strategist: Tashanee Williams
Senior Producer: Lauren Bauder
Head of Production: Stacey Higgins
Business Affairs: Miiko Martin

Production Company: Ruckus Films (@ruckusfilms)
Director: JJ Adler (@JuhjAdler)
Executive Producer: Greg Jones (@GSJ2LA)
Head of Production: Sabrina Mossberg (@Sabsmo)
Line Producer: Taeko Masuyama (@TaekoMas)
DP: Laura Merrians (@lauramelodygoncalves)
AD: Timothy Harris
Production Designer: Joe Bristol
Stylist: Kelly Pasek
Gaffer: Jules Tomko
Key Grip: Joe Gajewski

Editorial: Cut & Run (@cutandrunedit)
Editor: Frank Effron
Assistant Editor: José Michelena
Post Producer: Cecilia Melton
Executive Producer: Bebe Baldwin

Finishing: Jogger (@joggerstudios)
Creative Director: Andy Brown
Flame Artist: Jan Cilliers
Flame Artist: Brendan Crockett
Producer: Joel Paisner
Head of Production: Diana Cheng

Color: Company 3 (@company_3)
Colorist: Tim Masick (@timmasick)

Music: New Math (@newmathmusic)
Composer: Joey Spallina
Producer: William Taylor
Executive Producer: Kala Sherman

Sound Design & Mix: Dusty Albertz (@hidusty)


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