Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold.
This professional campaign titled 'Internet accountant' was published in Russia in August, 2010. It was created for the brand: Elba, by ad agency: Voskhod. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Ragozin, Aleksandr Parkhomenko, Evgeny Primachenko