International Woman no Dey

Agency: The Hook Creative Agency


From the 8th of March 2022 to the 8th of March 2023 (International Women's Day), over 41,600 women have been killed as a result of domestic violence globally. This IWD, we used this horrifying piece of information to make a compelling film and print that spread awareness about the women that are no longer with us due leave abusive relationships.

'No dey' is a Nigerian pidgin slang for the word 'not available".

Scarniversary, an initiative of The Hook Creative Agency alongside The International Federation of Women's Lawyers of Nigeria (FIDA) is a healing anniversary that encourages women to celebrate their freedom from abuse.

This professional campaign titled 'International Woman no Dey' was published in Nigeria in March, 2023. It was created by ad agency: The Hook Creative Agency. This Design, Film, and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 year ago by J.P Idama of The Hook Creative Agency.


Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity Director: Adebayo Owosina
Impact Director: Toheeb Balogun
Group Head, Copy: Idama John-paul
Group Head, Art direction: Allwell Edeji
Copywriter: Idama John-Paul, Oreva Umakor
Art Director: Allwell Edeji, Fola Badejo
Digital: Kamsi Nwokoro


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