International Men’s Day

The theme of this year’s International Men’s Day is ‘Zero Male Suicide,’ which exposes the alarming rates of suicide in men, largely attributed to the absurd societal requirements for men. Men don’t do this, men don’t do that...
So, leveraging the recent trend 'Boy Math,' originally created to criticize/shade men, we decided to turn this campaign into a weapon to encourage men who often get bullied into deep depression by their own inner voices. We are using 'Boy Math' to say that it’s okay for men to be vulnerable because vulnerability is part of being human. It’s okay for men to express their sadness because they’re not robots. It’s okay for men to seek help because that’s the first step toward real mental healing. We're saying that men shouldn’t feel overwhelmed just because they're men, and they deserve to live happily and freely.
This professional campaign titled 'International Men's Day' was published in Nigeria in November, 2023. It was created by ad agency: BeachTv Media. This Digital medium campaign is related to the Media industry and contains 4 media assets.