International Men’s Day
Agency: BeachTv Media
The theme of this year’s International Men’s Day is ‘Zero Male Suicide,’ which exposes the alarming rates of suicide in men, largely attributed to the absurd societal requirements for men. Men don’t do this, men don’t do that...
So, leveraging the recent trend 'Boy Math,' originally created to criticize/shade men, we decided to turn this campaign into a weapon to encourage men who often get bullied into deep depression by their own inner voices. We are using 'Boy Math' to say that it’s okay for men to be vulnerable because vulnerability is part of being human. It’s okay for men to express their sadness because they’re not robots. It’s okay for men to seek help because that’s the first step toward real mental healing. We're saying that men shouldn’t feel overwhelmed just because they're men, and they deserve to live happily and freely.
This professional campaign titled 'International Men's Day' was published in Nigeria in November, 2023. It was created by ad agency: BeachTv Media. This Digital medium campaign is related to the Media industry and contains 4 media assets.
This professional campaign titled 'International Men’s Day' was published in Nigeria in November, 2023. It was created by ad agency: BeachTv Media. This 360°, Content, and Design media campaign is related to the Agency Self-Promo, Media, and Professional Services industries and contains 4 media assets. It was submitted 13 days ago by CEO/CCO: Adams Afolabi Akande of BeachTv Media.
Advertising Agency: Beach Tv Media
CEO/Chief Creative Officer: Adams Afolabi
Creative Director: Seun Adenuga
Brand Management: Adamu Elizabeth, Israel Oyeniran
Social media manager: Nwankwo Chisom
Copywriter & Graphics Designer: Chukwudi Phina