International Day to End Violence Against Sex Worker

This campaign marks the International Day to End Violence Against Sex Workers with a clear, uncompromising message, violence has no moral excuse. It deliberately separates human dignity from moral judgment, making the case that disagreement with a person’s lifestyle can never justify harm, abuse, or dehumanization. The focus is not on endorsing sex work, but on challenging the stigma that fuels violence.

The central visual, Broken Labels, depicts a quiet human figure seen from behind, partially obscured by harsh societal labels such as “Sex Worker,” “Immoral,” and “Disposable.” These words appear cracked, torn, and breaking apart, revealing the person behind them. The imagery asserts that labels are imposed and damaging, while humanity remains constant beneath them.

Using a muted, restrained color palette and a calm but confrontational tone, the campaign invites reflection rather than outrage. By avoiding graphic violence or sensationalism, it keeps attention on the root cause—stigma—and reinforces a universal truth: regardless of who someone is or how they are judged, their life and dignity must be protected.