People associated with HP followed the brand for its technology. Its partnership with the IPL team Royal Challengers was a first-of-its-kind partnership. The task was to create an emotional connection with the fans while keeping the product in focus.
Cricket fans aren’t just adults. Kids love it too! They look up to the cricketers
and find their inspiration
HP chose the younger ones to build this connection as the printer is an ideal
choice for school-going children. A 360-degree surround activity was planned that gave RCB junior fans a chance to express their fandom. A contest was organized in partnership with Radio Mirchi and some of their most celebrated RJs, where two winners out of 1400+ entries got to host an RCB-themed party. HP Ink Tank Printer fulfilled all the decorations, gifts, and creative needs and this element of the party made it memorable for all the kids and parents.
Channels (Meet with Match Screening): 65
This professional campaign titled 'Befikar Bacha Party ' was published in India in July, 2023. It was created for the brand: HP, by ad agency: NEM Digital. This 360°, Digital, and Direct media campaign is related to the Electronic Devices, Electronics, Technology, and Sports industries and contains 1 media asset. It was submitted 3 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Nothing Else Matters