Description
Challenge:
People associated with HP followed the brand for its technology. Its partnership with the IPL team Royal Challengers was a first-of-its-kind partnership. The task was to create an emotional connection with the fans while keeping the product in focus.
Insight:
Cricket fans aren’t just adults. Kids love it too! They look up to the cricketers
and find their inspiration
Idea:
HP chose the younger ones to build this connection as the printer is an ideal
choice for school-going children. A 360-degree surround activity was planned that gave RCB junior fans a chance to express their fandom. A contest was organized in partnership with Radio Mirchi and some of their most celebrated RJs, where two winners out of 1400+ entries got to host an RCB-themed party. HP Ink Tank Printer fulfilled all the decorations, gifts, and creative needs and this element of the party made it memorable for all the kids and parents.
Results:
Impressions: 12.3M
Engagement: 251K
Channels (Meet with Match Screening): 65
This professional campaign titled 'Befikar Bacha Party ' was published in India in July, 2023. It was created for the brand: HP, by ad agency: NEM Digital. This 360°, Digital, and Direct media campaign is related to the Electronic Devices, Electronics, Technology, and Sports industries and contains 1 media asset. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
