Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.
This professional campaign titled 'Interactive moving walkway' was published in Germany in October, 2009. It was created for the brand: SOS-Kinderdörfer, by ad agency: Serviceplan. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert