Finish all your bills right from your kitchen
Pay with InstaPay while you're in your car
Payment just became easier, even at the sugarcane shop
Drink your coffee and pay comfortably
Haircut done, money sent
Description
This advertising campaign reimagines the digital payment experience through the nostalgic lens of 1980s Egypt. By blending the warm, vintage aesthetics of Cairo's traditional daily life with modern fintech interface, the visuals deliver a powerful message: Digital payments have become as authentic and ingrained in Egyptian culture as our morning coffee or a visit to the local barber.
The campaign targets a wide demographic by featuring diverse Egyptian archetypes—from the housewife in her kitchen to the sugarcane juice seller—demonstrating that InstaPay is for everyone, everywhere.
This student campaign titled 'InstaPay: Modern Ease, Retro Soul' was published in Egypt in December, 2025. It was created for the brand: Instapay, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Finance industry and contains 5 media assets. It was submitted 2 days ago by Basant faried.
Credits
Designer: Basant Faried
Supervision: Dr. Eman Salah.
