Description
InstaPay is a mobile application that offers direct access to all your bank accounts and allows you to transfer money directly from your mobile device. You can link multiple bank accounts and cards, enabling seamless transactions between them.
The concept revolves around visualizing the speed of transactions by metaphorically linking the movement of money to the swiftness of the fastest animals on earth.
By creatively modifying the Egyptian currency to feature drawings of these animals,
the idea emphasizes how quickly funds can transfer from one user to another, reinforcing InstaPay’s promise of fast and seamless transactions.
This student campaign titled 'the fastest instant payment solution Campaign 2024' was published in Egypt in November, 2024. It was created for the brand: Instapay, by ad school: Advertising 101. This Design and OOH Outdoor media campaign is related to the Finance industry and contains 7 media assets. It was submitted about 1 year ago by Senior Graphic Designer: Ahmed Salama.
Credits
Art Director: Ahmed M. Elassi
Strategy: Me and Instapay team in ADV 101 Course
Concepts - Copies - Art direction: Ahmed Salama
