Hate Grows
Hate Grows, Hateful Words Grows like poisono
Hate Grows, Hateful Words Grows like poisono
Hate Grows, Hateful Words Grows like poisono
Hate Grows, Hateful Words Grows like poisono
Description
This awareness campaign addresses cyberbullying by visualizing toxic online comments as poisonous plants that grow and spread over time.
Each harmful word acts like a seed—once planted, it continues to grow, suffocate, and cause lasting damage.
The concept highlights how toxic language does not disappear after being posted; instead, it grows silently and affects individuals long after the screen is turned off.
By using the metaphor of poisonous plants, the campaign draws attention to the unseen but continuous impact of online harassment.
The goal of the campaign is to raise awareness, encourage responsibility in digital communication, and remind people that words—especially online—have real and lasting consequences.
This student campaign titled 'Hate Grows' was published in Egypt in December, 2025. It was created by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and OOH Outdoor media campaign is related to the Education, Media, and Other industries and contains 4 media assets. It was submitted 4 days ago.
Credits
Project Supervisor: Dr. Eman salah
Concept & Design:Aya Essam
