see the work at https://inseparable.coca-cola.com/?lang=en
An interactive video experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: “This Mother’s day give mom the gift she wants most. Call her.”
The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character. Upon finishing the Mother’s Day video, viewers in the U.S. and Puerto Rico are prompted to surprise their mother with a free, 3-minute phone call to anywhere in the world.
This professional campaign titled 'Inseparable' was published in United States in May, 2015. It was created for the brand: Coca-Cola, by ad agency: David. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: DAVID, USA