Tata Play

#InnConnectionsKeNaam World TV Day 2022

Agencies: Chimp&z Inc Griffin Pictures Worldwide

Tata Play World TV Day 2022 Campaign #InnConnectionsKeNaam


Tata Play, one of India’s leading content distribution platforms dropped a new digital campaign on the occasion of World TV Day. Conceptualized and developed by Chimp&z Inc, the campaign #InnConnectionsKeNaam portrays the magic of unsaid bonds that forms between two young boys who are strangers at first but slowly come together over their mutual love for TV. Sans any dialog, the video captures the essence of a budding friendship only with the help of an earthy song and a relatable setting. The video has garnered over 9.5M views across all social media platforms of Tata Play.

This professional campaign titled '#InnConnectionsKeNaam World TV Day 2022' was published in India in November, 2022. It was created for the brand: Tata Play, by ad agencies: Chimp&z Inc and Griffin Pictures Worldwide. This Digital and Film media campaign is related to the Media, Movies, and TV and Streaming Promos industries and contains 2 media assets. It was submitted over 1 year ago by Associate Director - PR: Sumitro Sircar of Chimp&z Inc.


Advertising Agency: Chimp&z Inc
Agency Founders: Angad Singh Manchanda and Lavinn Rajpal
Creative Copy Team: Nishi Kala, Afroz Khan, and Hari Chakyar
Creative Art Team: Harshit Shakdwipee, Rhea Kapoor, Kavish Shakdwipee, Yashvi Shah, and Sean Pereira
Business & Digital Team: Rajul Sangoi, Anam Siddiqui, Dhanashree Thakur, and Ashish Duggal

Production House: Griffin Pictures Worldwide LLP
Director: Sreejoni
DOP: Prateek Khullar
Executive producers: Angad Manchanda and Lavinn Rajpal
Producers: Anukampa Kalia, Sachin Pandey, and Debdeep Mukherjee.
Line Producer: Tirthank Shah
Cast: Swapnil, Jayesh, Mahi, Vatsya and Hassan
Chief Assistant Director: Tirthank Shah
Art Director: Vaishnavi
Offline Editor: Abhishek Satelkar and Sruthy
Animation and Packaging: Akshit Gala
VFX & Color Grading: Yash Soni
Wardrobe Stylist: Style Tubbies
Hair & Make-up: Meshwi
AC: Niraj

Music Composer & Producer: Surel Ingale
Singer: Osho Jain
Lyrics: Afroz khan and Hari Chakyar
Mandolin and Merlin Dulcimer: Laxmikant Sharma
Assistant and Sound Recordist: Ritik Sinha
Recorded at: Blue Couch Studio, Innervoice Studio


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