Tata Play

#HarTVJingalala World TV Day 2023

Agencies: Chimp&z Inc Griffin Pictures Worldwide


One of India’s leading content distribution platforms; Tata Play, introduced a fresh campaign #HarTVJingalala to commemorate World TV Day 2023. Conceptualized by Chimp&z Inc, the unique digital campaign video personifies TVs in an attempt to portray the connection it shares with the Indian household. The campaign video takes a unique angle by presenting the perspective of the TV itself by personifying it. While adopting an emotional approach, the digital video commercial highlights the feelings of a TV that at first seems to be replaced by a new television. At the climax, it is revealed that the family does not let go of the old TV but instead places it in another room.

In a world where technology is constantly evolving, the #HarTVJingalala campaign personifies the relationship between an old TV and a new TV in the same household. The campaign unfolds through a touching conversation between the two TVs, offering a nostalgic yet humorous glimpse into the family's journey of entertainment over the years.

This professional campaign titled '#HarTVJingalala World TV Day 2023 ' was published in India in November, 2023. It was created for the brand: Tata Play, by ad agencies: Chimp&z Inc and Griffin Pictures Worldwide. This Digital and Film media campaign is related to the Media, Movies, and TV and Streaming Promos industries and contains 2 media assets. It was submitted 4 months ago by Associate Director - PR: Sumitro Sircar of Chimp&z Inc.


Agency - Chimp&z Inc India
Agency Founders - Angad Singh Manchanda, Lavinn Rajpal
Script - Rhea Nair, Afroz Khan
Strategy - Akash Gagat, Nikita Bhate
Creative Copy Team - Durvakshi Dadhe, Shravani Kharpude, Rhea Nair, Afroz Khan, Vinodhini Murthy
Creative Art Team - Kavish Shakdwipee, Manasi Mendon, Sean Pereira
Business & Digital Team - Gursimrath Kaur, Rajul Sangoi, Anam Siddiqui, Rishi Raj Chauhan

Production House - Griffin Pictures Worldwide
Executive producers: Angad Singh Manchanda, Lavinn Rajpal
Creative Producer - Sachin Pandey
Producer: Chinmaya Sharma,
Associate producer - Saumya
Director: Namit Nath
1st Assistant Director: Jay Malhotra
2nd Assistant Director: Devika Nair
DOP: Prateek Kullar
Art Director: Indra Pal & Kaushik
Production Manager : Atin Singh
Music Composer - Sanket Joshi
Mastered by- Abhishek Kumar at Lyris Studios
Editor - Siddhartha Dhoundiyal
Grade - Tapasvi
Di Studio : Arts For Production
Colorist : Tapasvi Asija
Costumes: Urvashi Singh


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