Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising.
We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations.
The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide.
For more information visit www.tintaysangre.com
This professional campaign titled 'Ink and Blood' was published in Ecuador in June, 2018. It was created for the brand: Ecuadorian Red Cross, by ad agency: Grey. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Laika Grey, Guayaquil, Ecuador
Creative Director: Nuno Acosta
Art Director: Marita Álvarez
Copywriter: Erik Grünberg
Photographer: Jorge Delgado
Strategic Planner: Adrián Burgos
Additional Credits: Chalaco Films, Carlos Zambrano, Santiago Valarezo, Danilo Espinoza de los Monteros, Carlos Burneo, Gustavo Valderrama