Globe Telecom

Globe Cross Training: Basketball, Football, Pool, Track Oval, Table Tennis

Agency: JWT


As a new entrant to the mobile and PC eSports arena, the Philippines is still unaware of the rigors of eSports training, specifically the cross-training that eSports athletes do to stay in peak performance. Through a series of print ads, we married popular sports imagery with eSports visuals to popularize the idea that eSports athletes incorporate physical conditioning in their training to stay mentally strong in competition.

This professional campaign titled 'Globe Cross Training: Basketball, Football, Pool, Track Oval, Table Tennis' was published in Philippines in April, 2019. It was created for the brand: Globe Telecom, by ad agency: JWT. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted almost 5 years ago.


Advertising Agency: J. Walter Thompson, Makati, Philippines
Managing Director: Golda Roldan
Chief Creative Officer: Dave Ferrer
Executive Creative Director: Brandie Tan
Creative Director: Javey Villones
Art Director: Lance Francisco, Javey Villones
Copywriter: Zachary Lim
Illustrator: Lance Francisco
Client Service Director: Kathy Tambunting
Group Account Director: Ardie Vega
Account Director: Denise Amora-Soriano
Print Producer: Carol Pe Benito
Digital Imaging/ Retoucher: Ferdinand Ortiz
Head of Strategy, Globe Games and Esports: DC Dominguez
Content Integration and Channel Development: Miguel Hamoy
Manager, Communication Design and Integration: Eric Nolasco


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