Sony Pictures Spider-Man Spider-Man: Into the Spider-verse

Influencers: Across the Spider-Verse

Agency: Archer Troy


In this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse.

This way any friendly neighbor could cross the portal to the universe of Spider-Gwen, Miles Morales, Miguel O'hara, the universe of the Spider-Society and even meet the universe of the villain of the week: SPOT. All of this without affecting their multiversal existence.

That's how we gave them the power to open portals from CDMX to the Spider-Verse, conquering the social media universe with their phones.

This professional campaign titled 'Influencers: Across the Spider-Verse' was published in Mexico in May, 2023. It was created for the brands: Sony Pictures, Spider-Man, and Spider-Man: Into the Spider-verse, by ad agency: Archer Troy. This Content, Digital, and Experiential media campaign is related to the Movies and Recreation, Leisure industries and contains 1 media asset. It was submitted 22 days ago by Director Creativo Asociado: David Romero Alvarez of Archer Troy.


Creative VP: Mike Arciniega
Creative General Director: Carlos Oxte - Guillermo Bernal
Creative Grouper Director: Chaz Torres Jerez
Creative Directors: José Martínez - Diego Ángeles
Associate Creative Director: David Romero Álvarez
Copywriters: Diego Mena - Andrea Bravo - Isabel Bonifaz
Art Directors: Isai J. Aguilar Bravo - Max González - Victor Valadez - María Fernanda Rosales
Account Director: Elizabeth Bernal
Accounts: Brenda Rivas
Production Managers: Eduardo Astorga - Emmanuel García
Edition: Fernando Cárdenas - Julio Ramírez García


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