Suavitel Colgate Palmolive


Agency: VML


"Dani" captured some crucial topics in the teenage stage: adolescence, friendship, identity, and mysteries. These topics gave us key points to create a realistic and authentic narrative. The formula seems obvious; a teenager who keeps the secret of his search for identity, known only by his friend. The magic of the script is to create a unique and sensitive ending. The movie cinematically illustrates that true softness not only occurs through the physical act of washing clothes but also in those sincere moments intertwined around the activity.

This professional campaign titled 'Dani' was published in Mexico in March, 2024. It was created for the brands: Colgate Palmolive and Suavitel, by ad agency: VML. This Audio and Film media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 23 days ago.


Debbi Vandeven | VML | Global Chief Creative Officer
Lauren Lafranz | VML | Global Chief Creative Operations Officer
Nino Goldberg | VML | CCO LATAM
Daniel Minaker | VML | DCCO LATAM
Sebastian Tarazaga | VML | DCCO LATAM
Facundo Palacios - Olivia del Río | VML | LATAM Regional Connector / Creative Ops
Fred Saldanha | Colgate Palmolive at VML | Global Chief Creative Officer
Roy Zerpa | Colgate-Palmolive | Vice President & General Manager, Latin America Innovation & Advertising
Gavin Du Toit | Colgate-Palmolive | Executive Vice President Marketing Latin America
Norma Sánchez | WPP, Colgate-Palmolive | Managing Director, Client Engagement Latin America
Héctor Fernández | VML México | Chief Executive Officer
Luis "Madruga" Enriquez | VML México | Chief Creative Officer
Héctor Cruz Espinosa "Wallace" | VML México | Creative Director
Ricardo Garcidueñas “Rich” | VML México | Copywriter
Rodolfo López | VML México | Head of Art
Samuel Ríos y Valles | VML México | Art Director
Jonathan Jiménez | VML México | Art Director
Pedro Germán López | VML México | Copywriter
Gabriela González | VML México | VP Account Director
Selene Cuadra | VML México | Account Grouper
Sandra Esqueda | VML México | Account Director
Hugo Quesada | VML México | Account Director
Daniela Estrada | VML México | Project Manager Account
Viridiana Barroso | VML México | Project Manager Account
Claudio Pérez | VML México | Account Director
Violeta López | VML México | Production Manager
Darío Casso | VML México | Agency Producer
Ángel Solis | VML México | Editor
Mauricio Clavijo | Oriental Films | Executive Producer
Marianela Knaus | Oriental Films | Executive Producer
Michelle Lacoste | Oriental Films | Executive Producer
Yupi Segura | Oriental Films | Director
Santiago Cantillo | Oriental Films | Photography Director
Amilcar Espadas | Oriental Films | Production Designer / Art Direction
Saulo Corona | Oriental Films | Editor
Marla | Oriental Films | Color Grading
Fernando Lui | Oriental Films | Color Grading
The Cranberries - Arreglo: Supreme Music | Supreme Music | Original Music / Artist
Emily Holm Nyhuus | Reveal Party | Singer
Bernhard Pausch | Supreme Music | Composer / Sound Design
Sebastian Schütze | Supreme Music | Composer
Supreme Music | Supreme Music | Sound Design

Sony Pictures
Impossible Beef


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.