ADVERTISING

Durex

Sexy Nesters

School: Miami Ad School

Description

When it comes to sex, everything seems targeted towards Millennials & Gen Z. One group always overlooked in these discussions is the forgotten generation, Gen X(XX). While we moved out to study, they stayed home with an empty nest, full of possibilities like divorcing, with rates soaring since 1990. But we want to tell them that an empty nest is full of sexual possibilities.

An empty nest should be a moment of Sexploration. So, we aim to turn everyday moments and ordinary objects into a journey of Sexploration for empty nesters. Giving grieving parents whose children have grown up something to look forward to every day with adventure calendars.

This student campaign titled 'Sexy Nesters' was published in United States in December, 2023. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 9 media assets. It was submitted 21 days ago by Art Director: Mariel Hernandez.

Credits

Advertising Agency (School): Miami Ad School
Art Director: Mariel Hernandez
Art Director: Alina Stopello
Copywriter: Micaela Cedillo

ADVERTISING

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