Numan, the leading digital platform for men’s health, has launched a stop-motion TV campaign debuting new characters ‘Inertia Man’ and straight-talking action hero Dunks. The campaign, planned and booked by Bountiful Cow, is designed to address inaction with a series of creatives targeting men across TV and OOH, with the simple call to action to ‘do something’ about health concerns with Numan.com.
Breaking today alongside the Champions League on BT Sport, the characters appear in a series of spots ranging from 10” and 60”. Many of the ads see Dunks arriving unexpectedly to coax Inertia Man into action at all the right moments and help him to tackle his health problems head-on.
The new creative approach was developed by Numan’s in-house creative studio. The tech brand worked closely with world renowned puppet makers Mackinnon & Saunders whose work spans TV series such as Bob the Builder and Postman Pat and includes feature films such as Tim Burton’s Corpse Bride, and Wes Anderson’s Oscar-winning Fantastic Mr Fox.
The ads were co-directed by Steven Qua - who has directed spots for MTV, Nike and Adidas - and animation director Tobias Fouracre, who has also worked with Oscar-winning director Wes Anderson on Isle of Dogs and Fantastic Mr Fox.
The media strategy devised by Bountiful Cow, includes coverage across Channel 4 and Sky, with a focus on popular sports programming including the Premier league. TV is supported by an outdoor campaign using landmark large-format Ocean Outdoor screens across key cities.
This professional campaign titled 'Inertia Man' was published in United Kingdom in November, 2022. It was created for the brand: Numan, by ad agency: Bountiful Cow. This Film, Integrated, and OOH Outdoor media campaign is related to the Health industry and contains 4 media assets. It was submitted over 1 year ago.
Production Agency: Uncle Sunshine
Producer Dolly Course
Directors Tobias Fouracre @ Rowdy Film, Steven Qua
Casting Director Jon Levene
Dunks - Bruce Barker
Inertia Man - Barry Sloane
Doc - Paul Anthony Barber
Director of Photography Malcolm Hadley
Lighting Cameraman John Duffy
Animators Steve Warne, Anna Pearson, Fabrice Pieton
Character Design and Puppet Build MacKinnon and Saunders
Production Design Andy Farago at Clockwork Frog
Media Agency: Bountiful Cow
Head of Activation Ian Daly
Head of Strategy Chetan Murthy
Account Director George Mackean