Description
Insight
MSMEs (Micro, small and medium enterprises) are perceived as insignificant and not adding much value to the economy. This perception is completely wrong.
MSMEs actually contribute 31% of India's GDP, 48% of exports and 35% of manufacturing. Combined, they employ almost 350 million workers - the second largest after agriculture.
The Idea
We created a video for IndusInd General Insurance that appreciates the contribution of MSMEs in India's growth story. The video also subtly makes the link between IGI and MSMEs - a large number of IGI's clients are, in fact, MSMEs.
Execution
We used stock footage and AI to create our short film.
We made sure to show multiple industries - including services, and not just factories.
This professional campaign titled 'IndusInd General Insurance - MSME Day' was published in India in June, 2026. It was created for the brand: IndusInd General Insurance, by ad agency: AGENCY09. This Content, Digital, and Film media campaign is related to the Insurance industry and contains 1 media asset. It was submitted 3 months ago by Group Art Director : Rakesh N Gawas.
Credits
Agency - AGENCY09
Brand - IndusInd General Insurance
Sr. Client Servicing Executive - Rohan Masam
Creative Director - Ketan Shivadekar
Sr. Creative Lead, Art Director and Concept - Rakesh Gawas
Content Strategist, Script Writer - Kausthubh Kamath
Editor - Mamtesh Kadu
