Description
iGo was created around a simple belief: human potential is shaped through the balance of eight interconnected dimensions of wellbeing. The challenge was to translate this philosophy into an identity that could communicate complexity with clarity while thriving across an increasingly dynamic digital landscape.
The result is The Identity of Becoming, a living identity system designed to evolve rather than remain static. At its core is a flexible logo that transforms across each wellbeing dimension, creating a unified visual language spanning digital products, communications, environments and brand experiences. Modular design elements and bold, purposeful simplicity provide consistency without limiting expression, while the Trigger introduces a recurring call to action that drives participation.
More than a visual identity, iGo is a scalable brand system built for continual evolution. It distils a complex philosophy into a distinctive, future ready identity, proving that the most powerful brands are not fixed symbols, but living expressions of human potential.
This professional campaign titled 'The Identity of Becoming' was published in Zimbabwe in June, 2026. It was created for the brand: Cimas, by ad agency: Shift Engage. This Design and Integrated media campaign is related to the Health industry and contains 9 media assets. It was submitted about 2 months ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE, Harare
Creative/Art Director: Brett Mead
Strategist: Golda Mafemba
Designer: Tadiwa Mutandawari
Copywriter: Brett Goosen
