Odogwu, sip on that Hammer, and vibe to the beat of Naija. Happy Independence Day!
We are a dignified people bonded by culture. We don't quit or make a run for it; Naija no dey carry last! Happy Independence Day
We are here, but for the sacrifices made by the ones that came before us! Cheers to another year of independence!
Description
For Odogwu Hammer, a distinctive indigenous mixed vodka brand from Nigeria, we embarked on a mission to commemorate independence in the digital landscape.
Our strategy was to engage the vibrant Nigerian community by harnessing a beloved colloquial expression that incorporates the word "hammer" to signify achieving success. We ingeniously wove this expression into our campaign, positioning Odogwu Hammer as the cornerstone of elevating celebratory occasions across the nation.
This professional campaign titled 'Independence Day' was published in Nigeria in October, 2023. It was created for the brand: Odogwu Hammer, by ad agency: Ideas Origin Media. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Ideas Origin Media, Nigeria
Founder/Chief Creative Officer: Israel Obatunde
Business Director: Elizabeth Adesina
Account Executive: Patricia Ikoi
Creative Group Head: Oluwaseun Imade
Art Lead: Marvelous Ojo
Senior Art Director: Tobi Orukotan
Art Director: Goodness Okusanya
Copywriter: Elizabeth Ukay
