Incense smokers are traditionally placed in living rooms in Germany during Christmas time because of the good smell they spread. To create awareness about the health risks of smoking, we produced a slightly modified incense smoker as a give-away. At a closer look our incense smoker suffers from cancer of the throat because of his intense smoking.
This professional campaign titled 'Incense Smoker' was published in Germany in May, 2016. It was created for the brand: German Cancer Aid, by ad agency: Scholz & Friends. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Scholz&Friends Berlin, Germany
Creative Director: Oliver Handlos
Art Director / Photographer: Michael Hess
Copywriter: Felix Fenz