The In Your Corner campaign aims to jolt awake sleepwalking broadband users, showing them there’s a better alternative to poor broadband and dreadful customer service by setting a new standard for the industry.
On the back of research conducted by the brand showing that over 38% of people believe that broadband providers offer the worst customer service of any industry in the UK, the campaign seeks to address the apathy that customers currently feel towards the sector by demonstrating how broadband should be done.
The rebrand also sees the introduction of a distinctive new Hyperoptic character who will personify the brand’s place in their customers’ homes – the router.
The ad by TBWA will across addressable TV, as well as additional activations across out of home and digital.
The rebrand signifies a new era of disruption for the brand, who previously transformed the sector back in 2011 when it launched the first ever gigabit network offering.
This professional campaign titled 'In Your Corner' was published in United Kingdom in September, 2023. It was created for the brand: Hyperoptic, by ad agency: TBWA. This Film, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago by Senior Account Manager: Chloe of The 10 Group.
Advertising Agency: TBWA