With the newest models of the Toyota Tundra and Toyota Corolla ready to hit the market, Toyota has continued its 13-year collaboration with Latin digital media company Remezcla to drive awareness and interest among US Hispanic consumers and enhance multicultural marketing efforts within the Latinx community.
Toyota will premier “In Tune With Nature” in May, as part of their ongoing content series, on Remezcla.com, Created with cultural insights to reach audience subsets for each model. Through these episodes Toyota, along with Remezcla’s storytelling and deep-rooted expertise in Latinx culture, hopes to connect with the Latinx community in a meaningful way through fashion, nature and a sense of community.
More About “In Tune With Nature”
Inspired by the cultural insight of underrepresentation of minority groups visiting national parks, came the idea of “In Tune With Nature”. A recent survey at Santa Monica Mountains National Recreation Area found that 95% of visitor groups were white, despite California being the state with the highest Hispanic population of almost 16 million people. As the episode brings together Latine outdoor enthusiast Zavier Borja and luthiers Tomás Delgado Sr. & Jr. on a journey through nature with Toyota’s Tundra Hybrid, the video showcases Delgado’s workshop and how, inspired by nature, the father-son luthier crafts a new guitar
This professional campaign titled 'In Tune With Nature' was published in United States in May, 2022. It was created for the brand: Toyota, by ad agencies: Conill and Remezcla. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.