In Our DNA

Agency: Hausmann


To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.

This professional campaign titled 'In Our DNA' was published in Norway in November, 2019. It was created for the brand: Unicef, by ad agency: Hausmann. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 4 years ago by Creative director: Ida Fjeldbraaten of Hausmann.


Advertising Agency: Hausmann, Oslo, Norway
Copywriter: Ida Fjeldbraaten
Copywriter: Torkel Skjolden
Art Director: Marcus Hassel
Graphic Design: Rune Tyvold
Graphic Design: Kristine Gulheim


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.