To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.
This professional campaign titled 'In Our DNA' was published in Norway in November, 2019. It was created for the brand: Unicef, by ad agency: Hausmann. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 3 years ago by Creative director: Ida Fjeldbraaten of Hausmann.
Advertising Agency: Hausmann, Oslo, Norway
Copywriter: Ida Fjeldbraaten
Copywriter: Torkel Skjolden
Art Director: Marcus Hassel
Graphic Design: Rune Tyvold
Graphic Design: Kristine Gulheim