For the advertising campaign it was necessary to find a well-known, famous person whose personality and background would fit in well with the brand’s character and could even emphasise it. Ozon is friendly, professional, stylish and with a good sense of humour. A good fit was found in Dmitry Malikov and the team realized — it's possible to create a very effective collaboration with him. It was written around 50 different scripts that ended up creating a multi-verse: a world of Dmitry Malikov as a person and Dmitry Malikov as his public image. This world had both real and imaginary family members; both real problems and exaggerated ones (e.g. aliens kidnapping Dmitry and his cat Sonya) — but whether real or imaginary, these problems could all be solved with the help of Ozon.
This professional campaign titled 'In any situation' was published in Russia in March, 2020. It was created for the brand: Ozon, by ad agency: Hungry Boys. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 3 years ago by Alexandra Kozachok.
Advertising Agency: Hungry Boys, Moscow, Russian Federation
Production: Hype Production
Animation Production: Tushite Svet
Visual Communication Agency: Feel Factory
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem Filimonov
Creative Art Director: Alyona Morozova
Copywriter: Dmitriy Losev
Art Director: Wanslez Quaresma
Senior Video Producer: Natalia Kasumovich
Video Producer: Olga Nikolich
Senior Account Manager: Daria Mansurova
Director: Bernie Roux
Director Of Photography: Vladislav Opelyants