adam&eveDDB and homelessness charity, Crisis, have launched a new campaign that aims to make the problem of homelessness ‘Impossible to Ignore’ this winter.
A towering, hyper-realistic sculpture of a person experiencing homelessness has appeared today at London’s Kings Cross station. The colossal 4.3-metre-tall sculpture, created by hyper realism artist Sophie de Oliveria Barata, working with Creative Giants, stands as a visible testament to the hundreds of thousands of people currently experiencing the most acute kinds of homelessness.
The campaign is based on the insight that the more homeless people we see, the less we really see them. This behaviour reinforces an all too common reaction as people choose to walk past and ignore the devastating impact of homelessness because it’s too uncomfortable to confront.
This professional campaign titled 'Impossible to Ignore' was published in United Kingdom in December, 2022. It was created for the brand: Crisis, by ad agency: adam&eveDDB. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 1 year ago.