BMM Worldwide

Inn Sickness

Agency: B-Reel


To mark the launch of renowned oncologist and Harvard professor, Dr. Barrett Rollins’ moving memoir about his wife Dr. Jane Weeks' cancer (Post Hill Press), global creative agency B-Reel has worked with client, New York literary development house BMM Worldwide, to produce a moving digital campaign, consisting of a short film, a trailer, website, and supporting content for social platforms.

In Sickness tells how Dr. Weeks - herself also one of the country’s leading cancer specialists - first hid her cancer from her husband for six years, before then demanding they never talk of it, leaving them both pretending to family and friends, colleagues at the Harvard-affiliated Dana-Farber Cancer Institute, and each other, that nothing was wrong until Jane collapsed and soon died. Dr. Rollins’ anger and guilt at his complicity in not seeking treatment for his wife permeates this extraordinary memoir.

To bring the author’s raw and emotionally charged inner turmoil to life, B-Reel has created a two minute film in which we see Dr. Rollins debating with himself about what he did, and crucially, what he didn’t do - once he learnt of her secret.

This professional campaign titled 'Inn Sickness' was published in United States in December, 2022. It was created for the brand: BMM Worldwide, by ad agency: B-Reel. This Integrated medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 1 year ago.


Chief Operating Officer – James Jenkins
Executive Creative Director – Joakim Saul
Creative Director – Pieter Konickx
Creative Director – Dane Bjorklund
Art Director – Brianna Saba
Director of Integrated Production – Danielle Russo
Brand Manager – Chloe Taylor
Agency Producer – Jess Abood
Strategy Lead – Gavin May
Director – Jamie-James Medina
Line Producer – Michele De Maria
Editor – Alex Trierweiler
DoP – Erin Collett


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