Description
Comcast’s Xfinity has introduced Imagine That, a new brand platform designed to inspire curiosity and showcase how seamlessly integrated technology can make life simpler, safer, and more extraordinary. The campaign positions Xfinity as the provider uniquely able to turn imagination into reality through its powerful connectivity and entertainment ecosystem.
The nationwide launch features a two-minute short film that reimagines the story of Dr. Frankenstein and his monster, “Frank,” within a world powered by Xfinity. Here, the smartest WiFi, mobile, and entertainment services bring humanity to Frank, serving as a metaphor for technology that quietly works in the background to enrich life. Produced in collaboration with Universal Pictures and Universal Parks, the film authentically recreates Dr. Frankenstein’s iconic medieval lab from Epic Universe’s Monsters Unchained: The Frankenstein Experiment ride, complete with faithful make-up and prosthetics to honour the legendary character’s cultural legacy.
This professional campaign titled 'Imagine That' was published in United States in October, 2025. It was created for the brand: XFINITY, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 2 months ago.
