ADVERTISING

European Commission

Imagine all the water hidden in...

Agency: Ogilvy

Description

You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons.

This professional campaign titled 'Imagine all the water hidden in...' was published in Belgium in May, 2012. It was created for the brand: European Commission, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Ogilvy, Brussels, Belgium
Creative Directors: Sam De Win, Seb Deroover
Art Director: Philip Schiebold
Copywriter: Guillaume Gallant
Director: Kenson
Music: Polydor

Austria Solar
York Region Tra...

ADVERTISING

iStock Essentials

Aerial View of Brussels Downtown...

Artist: Andrzej Asijuk

iStock Signature

European Commission Headquarters 6

Artist: jogee22

iStock Signature

Realistic Split Screen Turkey an...

Artist: bndart

iStock Essentials

European Parliament in Brussels,...

Artist: Eduard Figueres

iStock Signature

Realistic Split Screen United St...

Artist: bndart

iStock Essentials

European Union flags in Brussels...

Artist: Travel_Motion

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.