European Commission

Imagine all the water hidden in...

Agency: Ogilvy


You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons.

This professional campaign titled 'Imagine all the water hidden in...' was published in Belgium in May, 2012. It was created for the brand: European Commission, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Ogilvy, Brussels, Belgium
Creative Directors: Sam De Win, Seb Deroover
Art Director: Philip Schiebold
Copywriter: Guillaume Gallant
Director: Kenson
Music: Polydor

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