Imagine a Home Without Her Touch

Throughout history, women's inventions have revolutionized modern living in profound ways - yet their ingenuity was often diminished or overlooked. The "Imagine a Home Without Her Touch" campaign by Takeout Media for Real Forte challenges viewers to envision a world stripped of the conveniences and comforts made possible by visionary women.

No electric water heater (invented by Ida Forbes) means enduring freezing showers or spending hours boiling water for warmth. No refrigerator (thank you, Florence Parpart) means fresh food is a luxury and daily grocery runs are a necessity. No home security system (created by Marie Van Brittan Brown) leaves you vulnerable, sleeping with one eye open. And no Wi-Fi (pioneered by Hedy Lamarr) condemns you to a black hole of disconnection and boredom.

Through starkly depicting these deprivations, the campaign pays tribute to the monumental impact women's ideas and inventions have had in shaping the modern home and quality of life we take for granted. Each conception once seemed unfathomable before her defiant imagination brought it into existence.

The goal is to inspire viewers to not just celebrate the pioneers, but actively uplift and invest in women's ambition, creativity and vision today. For a world without her touch is one deprived of warmth, security, convenience and progress. By championing her potential, we can create a future reimagined and redefined by her infinite ingenuity once again.