Spider-Man is one of the most beloved super heroes by all. Here in Mexico, our love is so big that we have hundreds of versions of him.

That's why for the premiere of the Spider-Man: Across the Spider-Verse in CDMX, we recreated for the first time the most popular meme of the Spider-Man in the multiverse with more than 100 influencers from our universe. Proving that anyone can wear the mask, but how you wear it, that’s what matters.

This professional campaign titled 'The Biggest Meme Ever!' was published in Mexico in May, 2024. It was created for the brands: Sony Pictures, Spider-Man, and Spider-Man: Into the Spider-verse, by ad agency: Archer Troy. This Content, Digital, and Experiential media campaign is related to the Movies and Recreation, Leisure industries and contains 1 media asset. It was submitted 2 months ago by Director Creativo Asociado: David Romero Alvarez of Archer Troy.


Agency: Archer Troy

Client: Sony Pictures
Creative VP: Mike Arciniega
Creative General Director: Carlos Oxte - Guillermo Bernal
Creative Grouper Director: Chaz Torres Jerez
Creative Director: Diego Ángeles Ramirez
Associate Creative Director: David Romero Álvarez
Copywriters: Diego Mena - Andrea Bravo
Art Directors: Isai Aguilar - Max González - Victor Valadez - Fernanda Rosales
Account Director: Elizabeth Bernal
Accounts: Brenda Rivas
PR: Edith Lucio
Production Manager: Eduardo Astorga - Emmanuel García
Edition: Fernando Cárdenas - Julio Ramirez


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