Imagination Travels

School: Miami Ad School Europe


Can we take the boredom of sitting in the back seat for a road trip as a child and turn it into a playful and interesting experience - without getting out the iPad? That's what Imagination Travels was made for. Using location data and the imagination of Lego playtime pros, kids can now bring their favorite creations along with them on any journey and hear them come to life along the way.

This student campaign titled 'Imagination Travels' was published on March 18, 2022. It was created for the brand: Lego, by ad school: Miami Ad School Europe. This Audio, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology and Toys industries and contains 4 media assets. It was submitted over 1 year ago.


School: Miami Ad School Europe, Berlin
Art Director: Jake Alviene
Creative Director: Patrik Hartmann


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