Ad by Karsten Brewery to launch a series of beers with band names. The launch took place on World Rock Day. The idea was to say that the psychedelic visual effect is fake, but the beer is real, referring to Karsten's slogan: the real beer.
This professional campaign titled 'Illusion' was published in Brazil in July, 2021. It was created for the brand: Karsten Brewery, by ad agency: Woop Comunicação. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 2 years ago by Bernardo Tarnowski of Woop Comunicação.
Advertising Agency: Woop Comunicação, Jaraguá do Sul, Brazil
Creative Director: Johnny Loewen
Art Director: Bernardo Tarnowski
Copywriter: Jean Pierre Boos