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We used the popularity of FIFA World Cup to raise the awareness about the absurd “anti-gay propaganda” law - in order to stand up for gay and lesbian rights in Russia - as FIFA World Cup 2018 takes place there. As always, football players from different national teams will be seen in quite intimate physical positions which are a natural part of emotional moments from football fields, especially when celebrating a goal. And that can be surprisingly dangerous. According to the Russian law, they could be fined, deported or even put in jail…
This NSFW professional campaign titled 'Illegal Celebration - Spain, Illegal Celebration - France...' was published in Czechia in July, 2018. It was created for the brand: Amnesty International, by ad agency: Havas. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Havas, Prague, Czech Republic
Creative Director / Art Director: Jakub Kolarik
Creative Director / Copywriter: Petr Cech
Art Director: Pavel Slovacek
Photographer: Miro Minarovych
Producer: Barbora Safarikova
Account Manager: Martina Figurova