With myopia on the rise, this new iOS update aims to assist young kids in forming better phone usage habits. It will blur the screens of non-essential apps when it detects fatigue in the users' eyes. Want to unblur the screen faster? Spend some time in the sun. Vitamin D is good for your eyes. This update will take into consideration your step count and outdoor time, adjusting the screen blur accordingly.

This student campaign titled 'iLid' was published in United States in February, 2024. It was created for the brand: Apple, . This Digital medium campaign is related to the Electronics, Technology and Health industries and contains 1 media asset. It was submitted about 2 months ago.


Art Director: May Ruzicka
Copywriter: Yuchien Wang


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