Al-Futtaim IKEA

IKEA Guilty Pets

Agency: INGO Hamburg


💥💥💥💥 (Crash!!!) 💥💥💥💥
You rush to the source of the noise,
and discover your lovely pet there.
Right at the crime scene.
Gazing at you with those eyes.
You... just can't... stop loving them.

Hej! Pet lovers. We’ve got something to tell you:
Don’t worry, you can afford it.

⚡️ In this IKEA campaign, we highlight affordability by featuring iconic IKEA products “accidentally” broken by pets. Showing everyday situations that pet parents often experience at home.

This professional campaign titled 'IKEA Guilty Pets' was published in Oman, Qatar, and United Arab Emirates in March, 2024. It was created for the brand: Al-Futtaim IKEA, by ad agency: INGO Hamburg. This 360°, Film, and Print media campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 21 days ago by Senior Copywriter: Fernando Montero of INGO Hamburg.


Global CCO: Liz Taylor.
Creative Chairman: Dr. Stephan Vogel.
CCO: Tobias Ahrens.
Creative Director: Nicolás López, Fernando Montero, Tomás O’Gorman.
Jr. Art Director: Andrea Lopez-Boado, Prawidchaya (Jean) Tetanonsakul.

Production Company: The Producer
Photographer: Alberto Escudero.
Producer: Irene Paz.
Photography Assistant: Katina Niklas, Oscar Calleja.
Production Assistant: Oriana Nigro Acevedo.
Art Direction: Wuanda Velasquez, David Moreno Fuentes.

Sound Design / Post-Production: HOOKED Music
Music & Sound Composer: Camilo Remolina, Jan Finck Barboza.
Senior Compositing Artist: Zarko Kitanovic.


GM Marketing, Communication & Interior Design: Carla Klumpenaar.
Regional Marketing Manager: Dina Al Sahhar.
Regional Digital Marketing Specialist: Merah Abushattal.
Regional Marketing Specialist: Houda Sfar.
Regional Marketing Specialist: Mohamed Maihoub.

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