Description
Since day one, Al-Futtaim IKEA has been dedicated to creating furniture for people, but it often ends up being taken by their beloved pets.
Al-Futtaim IKEA is excited to announce the launch of its much-anticipated pet collection, turning the tables with a playful twist: it’s time for humans to take their pets' items.
In collaboration with Memac Ogilvy, Al-Futtaim IKEA introduces the new UTSÅDD pet collection with a clever campaign that highlights the universal truth of pets taking over our furniture. Now, it’s our turn to give them a taste of their own medicine.
The campaign extends to YouTube, Instagram, and TikTok, where Al-Futtaim IKEA aims to create a sense of community and humor on the internet, bringing families together – pets included.
Once again, Al-Futtaim IKEA hits the mark with its unique wit and charm, speaking to the entire family. The UTSÅDD Pet Collection is now available at Al-Futtaim IKEA stores across the UAE, offering a range of products that cater to pets' comfort and needs while allowing humans to enjoy their own spaces too.
This professional campaign titled 'Time to take what's theirs' was published in United Arab Emirates in August, 2024. It was created for the brands: Al-Futtaim IKEA and IKEA, by ad agencies: MEMAC OGILVY and Ogilvy. This Digital, OOH Outdoor, and Print media campaign is related to the Household Products, Pets, and Retail Services industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Agency: Memac Ogilvy
Managing Director: Hadi Ballout
Business Director: Kevin Kurian
Creative Director: Moemen Metwally
Senior Art Director: Leomerish Leyco
Senior Copywriter: Diego Fernández-Cid
Senior Visualizer: Andre Souza
Head of Social: Karl ElHitti
Social Account Director: Ahmed Nour
Senior Social Account Manager: Yara Maalouf
Social Account Executive: Layan Abdo
Senior Account Executive: Nicole Correia
Head of Content and Production: Hussein Krayem
Videographer: Ahmed Al Bishbishy
Editor: Juan Encarnado
Client: AL-FUTTAIM IKEA
Carla Klumpenaar: GM Marketing, Communication & Interior Design, IKEA United Arab Emirates, Qatar, Egypt and Oman
Dina Al Sahhar: Regional Marketing Manager, IKEA United Arab Emirates, Qatar, Egypt and Oman
Mohamed Maihoub: Regional Marketing Specialist, IKEA United Arab Emirates, Qatar, Egypt, and Oman
Jay Quadras: Regional Digital Marketing Leader, IKEA United Arab Emirates, Qatar, Egypt and Oman
