We needed people to know that our Frescampo’s orange juicies are 100% natural, and our budget was way too low compared to our competitors. But what we do got was oranges. So we let them advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment we reached 13.000 people a day and juice sales increase by 17%.
This professional campaign titled 'If Oranges Could Talk' was published in Colombia in October, 2019. It was created for the brands: Éxito and Frescampo, by ad agency: BBDO. This Ambient medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted over 3 years ago by Copywriter: Sebastián Suárez Gnecco of Sancho BBDO.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Executive Officer: Natalia Pérez
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Sergio León
Creative Director: Andrés Luque
Creative Director: Daniel Delgado
Creative Director: Sebastián Cuevas
Creative Copywriter: Sebastián Suárez Gnecco
Art Director: Elkin Hernandez
Motion Grapher: Cristian Sánchez
Head Of Planning: Juan Camilo Laverde
Planner: Rafael Labrador
Head Of Business: Camila Brando
Business Manager: Lina Correal