Si es pizza es La Especialista (If it´s pizza it´s)

We had to launch our new brand line of frozen pizzas. In a market saturated of competitors, how could we stand out?
Well, we found that pizza itself as a food brings a lot of questions. Is it eaten with your bare hands or with fork and knife? When do you eat it? And most important, how do you pronounce it? Pizza, picsa or pitza?
We didnt find the answer but we know for sure that if you are going to eat pizza...it has to be La Especialista.